Cinema experience boosted by Flexound Augmented Audio™ technology makes moviegoers want to pay the premium

FLEXOUND Augmented Audio™technology combines personal high-quality sound with physical vibration creating a unique immersive experience. Moviegoers are willing to pay premium for tickets to theatres boosted by Flexound Augmented Audio™ technology.

This patented innovation complements current cinema sound systems and offers equal sound quality independent of seat location. Furthermore, it improves clarity of dialogue and enables powerful movie experiences without a high sound volume from subwoofers.

”We offer cinema operators a high value competitive advantage over home entertainment and other theatres: we know that moviegoers are willing to pay extra for the seat with our technology”, says Mervi Heinaro, CEO of Flexound – The Augmented Audio Company.

Flexound Augmented Audio™ has ready-to-exploit technology and business model. Results from extensive testing at a pilot cinema prove that augmented audio:

• Increases immersion into the movie
• Creates improved sound compared only to Dolby Atmos 7.1
• Makes consumers want to pay extra for the augmented audio movie experience.

”Our technology is universal and can be used for a wide range of seats. Low maintenance and a long life span are a given. What I must emphasize is the energy consumption, which is less than 10 percent of the competing product”, says Mika Oesch, Chief of Cinema of Flexound - The Augmented Audio Company.

Flexound Augmented Audio™ premieres in CineEurope, Barcelona, 12-14 June 2018.

More information

Mervi Heinaro, CEO, tel. +358 40 553 1000,
For test results please email Mika Oesch, Chief of Cinema,